SNAKES x LADDERS

We connect South Asian artists to fans and brands around the world through music licensing, artist representation, project management and a digital label.

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Three dark-skinned South Asian female heads with futuristic tribal masks float in a circle around a red moon.

Sync

Asad Khan, a Snakes x Ladders artist was featured in episode 2 of Ms Marvel, a popular American television miniseries for the streaming service Disney+.
Two Snakes x Ladders represented artists were featured in Polite Society.
Hark, a Snakes x Ladders represented DJ, was featured in an Adidas ad campaign.
Snakes x Ladders represented an artist whose music was featured in the Netflix series Never Have I Ever.
Two Snakes x Ladders represented artists, Skinny Local and Cartel Madras were placed on the official FC24 Soudtrack by EA Sports.
Snakes x Ladders negotiated 11 songs from various South Asian artists to be featured on the CBC television show Allegiance, centering a female South Asian police officer.
Learn About Sync
Adidas
Canon
Disney
CBC
Instagram
Netflix
ABC
Youtube
Adidas
Canon
Disney
CBC
Instagram
Netflix
ABC
Youtube
TV    FILM    MUSIC    ENTERTAINMENT  —  WE ARE AT THE FOREFRONT OF DESI MUSIC
TV    FILM    MUSIC    ENTERTAINMENT  —  WE ARE AT THE FOREFRONT OF DESI MUSIC

Projects

Rupi Kaur:
Produced the music for Rupi Kaur's 2022/2023 World Tour
Arrival Tour:
Designed and produced Asad Khan and Raaginder's 2023/24 North American 'Arrival' Tour
Diljit Dosanjh:
Digital marketing for the groundbreaking Western Canadian 2024 'Born to Shine' Tour
Colour Parties:
Produced multiple years of UBC Holi, including sold out 2024 event featuring Ritviz
Khanvict:
Produced the award winning music video for Asad Khan’s single ‘Closer’ with filmmaker Anjali Nayar
5X Festival:
Digital marketing, artist booking and consultation for the largest South Asian youth event in North America
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Artists

Asad Khan
@khanvictlife
www.khanvict.life/
Pakistani-Canadian Electronic South Asian Bass Fusion artist and co-founder of Snakes x Ladders Asad Khan
Modern Biology
@taruntspoon
www.modernbiology.xyz/
Co-founder of Snakes x Ladders and creator of plant based electronic music Modern Biology
Rupi Kaur
@rupikaur_
rupikaur.com/
Punjabi-Canadian Internationally recognized bestselling author and poet Rupi Kaur
Cartel Madras
@cartel.madras
Tamil-Canadian Hip Hop sister duo Cartel Madras
Shally Rehal
@808shally
Punjabi-Canadian Bhangra-R&B artist Shally Rehal
Skinny Local
@skinnylocalmusic
South African/Gujurati-Canadian electronic artist and producer Skinny Local
Alam Khan
@alamsarode
Internationally recognized sarode musician and son of legendary sarode maestro Swara Samrat Ali Akbar Khan, Alam Khan
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Artists

Khanvict
Modern Biology
Rupi Kaur
Cartel Madras
Shally Rehal
Skinny Local
Alam Khan

Eastern Wave

Updated weekly, our playlist features the most groundbreaking music by South Asians from around the world.

Listen To The Playlist
Collage of cover images for Snakes x Ladders playlist 'Eastern Wave' featuring various artists.
Listen To The Playlist
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Thank you for reaching out to Snakes x Ladders. We appreciate your interest and will get back to you shortly. Our team is dedicated to supporting artists and sharing authentic stories through music. Stay tuned for our response!
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Copyright 2024 SXL
©2024 SxL
Factor / Government of Canada Logo SnakesxLadders is proud to be funded in part by FACTOR (the Foundation Assisting Canadian Talent on Recordings), a public/private partnership that supports the production of sound recordings by Canadian musicians and helps Canadian music companies make recordings available to a wider public. FACTOR adjudicates the distribution of funds from the Department of Canadian Heritage through the Canada Music Fund and from Canada’s private radio broadcasters.